Flavor of the Week: TOBIPosted: September 25, 2013
I can’t even say the word “Tobi” without loling. Seriously.
I felt that it was time to write an ode to Tobi, our beloved online shopping friend. Old wealthy men indulge themselves in Russian mail-order brides. Every college girl indulges herself in mail-order Tobi. It’s just the way it is.
Tobi is odd because it doesn’t exist in real life. It’s like some warehouse in California where all of your wildest 50% off dreams come true. At first, Tobi attacked the newsfeeds of girls around the country. I would use the term “rape,” because if you remember what I’m talking about, it was literally that bad. However my (extremely) liberal arts college really doesn’t approve of using that term lightly so I took it out of my vocabulary. Whoever is the chief over there is actually a genius, and uses an incredible marketing strategy. In order to get the ridiculously huge discount on already fairly-priced clothing, you have to link Tobi to your Facebook. Great for you, Tobi, but shitty for us.
From then on, Tobi is attached to you by something seemingly as strong as an umbilical cord. Every time you “like” something on Tobi from that moment on, or any time you put something in your cart, essentially all of Facebook will automatically see it. It’s really awkward. Like, no, I don’t want to know what you’re shopping for and yeah, it’ll be a little weird when I see you wearing that out the next weekend.
Tobi sends you daily emails which I have not attempted to unsubscribe from because I’m automatically assuming that there is no physical way to unsubscribe, no matter how hard I try. Tobi is clingy as f—. Let me guess–today, you got an email with the subject line, “50 new items today – 30% off the first 7 days for you!” And let me also guess–you get that email on the effing daily.
The funniest thing is when you see someone wearing something and it’s clearly from Tobi. This is easily recognized as Tobi thinks that it’s OK to make a million different articles of clothing that all look exactly the same but are in different forms (dress version and shirt version… and tank top version) and colors. The site doesn’t even have an “If you like this, you might also like…” function because everything looks exactly the same so that wouldn’t even be helpful.
Once, I was visiting a “friend” at an anonymous Big Ten school, and we were going out for the night. While walking outside, we encountered four girls emerging from a freshman dorm. I pointed at each of them, “That’s from Tobi, that’s from Tobi, that’s from Tobi, and that’s from Tobi.” They were all wearing the same thing in different colors, and it was the most ridiculous thing ever.
That same night, I also happened to be wearing Tobi. I was wearing the long-sleeved version of the exact same shirt that they were wearing, obv:
Now do you know the shirt that I’m referring to? Of course you do.
Tobi, we love you for being convenient. We also hate you for being both unoriginal and a pain in the ass. You’re great for staple tops, I suppose. Hmph.